When we talk of Thailand, the Land of Smiles, the impressions that first strike the mind, are its rich culture heritage, Temples, Spas and Resorts. However, Thailand has much more to offer. Thailand was the bright star of the "Asian Economic Miracle", before the disastrous financial crisis of 1997.
The Thai One Tambon, One Product Scheme (OTOP) offers unique way to promote balanced regional development and economic prosperity. The scheme, which was first initiated in Japan has been hugely successful in Thailand. Tambon refers to a sub-district or local administrative unit. The country has over 7200 Tambons. The scheme aims at encouraging villages to develop and promote a unique product from the region. Tambon fairs and festivals are organized every year, providing opportunity for villagers and entrepreneurs to showcase their products. The products range from handicrafts and clothes to beverages, jewellery products and home decor. Smaller countries may customize the scheme or develop their own unique schemes in accordance with the human capabilities, local factors, environment and natural resources. Such schemes may help create job opportunities at the local level, reduce poverty, control migration to cities, ensure balanced regional development and economic prosperity. In India, such schemes can be implemented at the district and state level.